Adam Castle

How We're Improving Content on

Adam Castle

3 min read

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We've been reviewing user actions on and acting on your feedback. As we go into a new year, is getting a fresh look with a cleaner homepage, a customisable dashboard and content that is more user-centric!

Over the years, has grown to have a staggering 13,000 pages of content. While these pages include RIPE Documents and policy proposals, we also have about 3,000 pages of content. Most of our content answers common queries like 'What is an IP address' and 'How to become a member'. Yet there is often a lot of duplication across the paes since most of these pages have been added organically over the years.

We don’t want a labyrinth. Though we have a good content management system (CMS), it has become tricky to arrange pages so that the user finds the information they need. Some pages are very long, making it even harder to find information. Further, a large part of our readers are non-English speakers.

User Testing

Over the past twelve months we’ve been reviewing how our users have been using the website. We held user testing sessions at member lunches and RIPE meetings and further examined our web analytics.

From this we identified two areas to improve in: 

User Driven Content

Templates, Templates, Templates

We’ve come up with standard templates for certain webpages. Our templates will help make sure users get the content they need. This will streamline the website and improve findability. Further, we’re cutting pages to a limit of about 300 words from our current average of over 600 words. This will make content easier to update depending on user needs.

Creating actionable content

During our research, we noticed that a lot of users found our content frustrating, they found it too long and their goal was to complete a task, rather than read about the reasoning behind the task. We will flip the content structure to make sure that the action or goal is easy to get to, and there is a still a flow to show why things are a particular way.


Many pages will include a button taking you straight to the action like a tool or a request form.

Are there improvements you'd like to see?

You will be noticing the changes coming to the website over the next few months. The content will be more user driven.

Our goal is to make your access to our content and services easier and your feedback is very important in this process. We appreciate your taking the effort to share it with us. Please do let us know if there are any issues on a page by clicking the “Is there anything wrong with this page ” link found at the foot of each page. 


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About the author

Former Web Services Manager at the RIPE NCC, interested in Python, Plone and Pyramids. I've been an open source developer since 2005.

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